As part of our church’s outreach program, we have sponsored the placing of this advert on a hoarding near us. The aim is to keep Christmas focussed on Christ by retelling the story in a way which engages creatively and positively with people’s interests.
The national campaign organisers explained that they wanted to show the meeting of Christianity and consumerism, with Christ in the middle.
The Damien Hirst skull, the Fabergé egg and the Swarovski crystal perfume bottle are modern treasures that contrast shockingly with the poverty of our everyday culture, just as the traditional Wise Men’s gifts of gold, frankincense and myrrh were treasures that must have surprised the holy family gathered in the Bethlehem stable.
The President of Conference has issued this Christmas message, bringing a new take to the Christmas story.
